A buyer assesses repeatability, transferability and risk — not just profit. Seeing your business through a buyer's eyes helps you strengthen what they reward and remove what they penalise.
What this dimension covers
- Recurring revenue
- Competitive position and growth
- Transferable value
- Strategic value
- Buyer types
- Customer quality
- Business narrative and risks
You don't need to be selling to benefit from this. The same attributes that make a business attractive to a buyer make it stronger to own.
